Equity: Jurnal Ekonomi

Digital Marketing: Implementation in Marketing MSME Crush Chips Products in Palembang

Muhammad Furqon — 2024-11-17

The purpose of the study is to investigate the difficulties and digital marketing tactics employed by UMKM Crush Chips in Palembang. The research object is Crush Chips, a MSMEs that makes chips in Palembang, and the research method is qualitative descriptive with purposive sample approaches. The information was gathered by watching and interviewing the proprietors of Crush Chips businesses. According to research, Crush Chips' marketing efforts make use of social media platforms including Facebook, Instagram, Whatsapp, and TikTok, in addition to alliances with online retailers like Shopee Foods, Grab-Food, and Go-Food. By using innovative and engaging content, they were able to increase sales and customer contact. Still, Crush Chips has to deal with a number of issues, including inadequate capital, a shortage of SDMs who meet the requirements, and inadequate internet and infrastructure connectivity. Their capacity to create more potent digital marketing tactics is hampered by these difficulties. Therefore, it can be said that while MSMEs Crush Chips has shown tenacity and inventiveness in utilizing digital marketing tactics, there are still issues that need to be resolved, such as a shortage of financing and the constraints of SDM and infrastructure. In order for Crush Chips to maintain sustainable growth and competitiveness in the digital market, efforts must be made to overcome these obstacles.

Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City

Muhammad Fadli — 2024-11-17

This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction, packaging has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction and shows that product quality, packaging, taste and price have a simultaneous effect on consumer satisfaction. The R square value of 0.812 indicates that the ability of the independent variable to explain the variation of the dependent variable is 81.2% and the remaining 18.8% is explained by variables outside the research model.

The Influence of Competence, Motivation, Facilities and Infrastructure, and Leadership Style on Performance and Their Implications for Work Achievement

Yusuf Yusuf — 2024-11-17

Improving employee performance requires a good strategy, starting with enhancing elements of competence, motivation, adequate facilities and infrastructure support, and a good leadership style, which can improve employee performance and ultimately lead to increased employee achievement, thereby achieving organizational goals. The purpose of this research is to understand the overview of competence, motivation, facilities and infrastructure, leadership style, performance, and work achievement, as well as to determine the influence of competence, motivation, facilities and infrastructure, and leadership style on performance and their implications for work achievement. The subjects of this research are the Civil Servants of the Ministry of Religious Affairs Office of the Bangka Belitung Islands Province. The research method uses a descriptive and verification approach with descriptive survey and explanatory survey methods. The sample consists of 91 people, using primary data. Path analysis techniques are employed. The results of the research show that: (1) All variables have high average values, ranging from 4.11 to 4.37. The performance variable has the highest average at 4.37, and the X₂ motivation variable has the highest average at 4.28. In general, competence, motivation, facilities and infrastructure, leadership style, performance, and work achievement are rated highly. Correlation test results show (R) 0.787 and the coefficient of determination of variable X on variable Y (R₂) is 62%, with the remaining (E) 38%, and for variable Y on variable Z (R₂) 85.2%, with the remaining 14.8% influenced by other factors not examined. (2) Simultaneously, competence, motivation, facilities and infrastructure, and leadership style significantly influence performance (35.049 > 2.477). (3) Partially, there is a significant influence of competence (-2.370 > -1.986), motivation (6.053 > 1.986), and leadership style (3.644 > 1.986) on performance, while there is no influence of facilities and infrastructure on performance (1.002 < 1.986). (4) There is a significant influence of performance on work achievement (22.591 > 1.986).

Information Technology Transformation to Support Economic Activities: A Case Study of Bukit Peramun Digital Forest

Dwi Ayu Lestari — 2024-11-27

Bukit Peramun, located in Air Selumar Village, Belitung Regency, has been managed by the Arsel Community since 2006. In 2017, it was established as the Bukit Peramun Digital Forest ecotourism destination. This research aims to analyze the impact of information technology transformation at Bukit Peramun Digital Forest on economic activities, particularly for the local community. This study employs a qualitative method with a case study approach through observation and interviews with purposively selected informants. In 2017, the implemented information technology was QR Codes on trees. Then, from 2020 to 2022, the technology was enhanced by integrating virtual reality and augmented reality, including features like Tour 360, the Tree Recognition application, and an online reservation system through peramun.com. The results show that the information technology transformation at Bukit Peramun Digital Forest improved management efficiency and tourist experiences. Although there was a decline in revenue, foreign tourist visits showed an increase. The technological transformation also helped control visitor numbers, which positively impacted environmental conservation, with more efficient service quality and management.

The Influence of Brand Image, Product Quality, Promotion, and Purchasing System on Purchasing Decisions (Honda Automatic Motorcycle Purchase Decision in Yogyakarta City)

Syahril Askal — 2024-11-27

This study aims to analyze brand image, product quality, promotion, and purchasing system on purchasing decisions of Honda automatic motorcycles in the city of Yogyakarta. The population in this study were all users of Honda automatic motorcycles in the city of Yogyakarta. The sample in the study was 150 respondents. This study uses a quantitative approach. The data collection method uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression T test and F test. The results of this study indicate that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, purchasing systems have a positive and significant effect on purchasing decisions and show that brand image, product quality, promotion and purchasing systems have a simultaneous effect on purchasing decisions. The R square value of 0.659 indicates that the ability of the independent variable to explain the variation of the dependent variable is 65.9% and the remaining 34.1% is explained by variables outside the research model..

The Impact of Uncertainty and Macroeconomic on Income Inequality in Indonesia

Williya Meta — 2024-11-27

This study explores the impact of global uncertainty and macroeconomic factors on income inequality in Indonesia from 1991 to 2023, employing the Autoregressive Distributed Lag (ARDL) and Error Correction Model (ECM) methodologies. The findings reveal that global uncertainty significantly reduces income inequality in the long term, while key macroeconomic variables like unemployment and real income have pronounced effects on inequality in both the short and long term. Unemployment is positively associated with income inequality, exacerbating the disparity as job losses primarily affect the lower-income segments. Real income increases, on the other hand, paradoxically heighten inequality due to the uneven distribution of wealth across socio-economic groups. Inflation, however, was found to have no significant effect on income inequality. The study highlights the role of economic policy uncertainty, which disproportionately affects the wealthier segments during economic downturns, leading to a relative decline in inequality. However, the persistent concentration of wealth among the top 10% underscores the need for policy interventions, including progressive taxation and social assistance programs. Policymakers are urged to address unemployment and ensure equitable income growth to mitigate inequality effectively. The research underscores the necessity of robust strategies to navigate global uncertainties and stabilize macroeconomic conditions to achieve inclusive growth in Indonesia.

Consistency of Planning, Budgeting, and Achievement of Pro-Poor Budget Targets in Jembrana Regency

Syofia Sofatunisa Ramdayani — 2024-11-27

Pro-Poor Budgeting is one of the steps of intensive government that is carried out in order to countermeasure poverty. To achieve the pro-poor budgeting target, consistency between document planning and budgeting is necessary. However, facts on the ground show that guarding consistency is not an easy thing so inconsistency is often found and still becomes an inhibitor in the achievement vision and mission development area. Research This aims to know how far the consistency and achievement between document budget RPJMD, RKPD, RENSTRA, and RENJA is in the Regency Jembrana 2021. Methods used in the study are descriptive qualitative and quantitative. Research results prove that in a way overall level of consistency between fifth related fields with pro-poor budgeting being in the category of Good However level of consistency is highest achieved by the field of education. While that, level average program and budget achievements have been enough good. Condition the prove that still there is inconsistency a number of indicators of programs and activities that have been arranged in document planning. Therefore the government needs to make an effort to frame lower poverty continously.

Characteristics of Extreme Poverty in the Province of Bangka Belitung Islands

Zikri Rahmani — 2024-11-28

This study aims to analyze the characteristics of poverty in seven districts and cities in the Bangka Belitung Islands Province. This study uses primary and secondary data from the Central Bureau of Statistics (BPS) and other relevant sources. The analysis was conducted descriptively to identify factors that influence poverty, such as the age of the poor, marriage, education level, number of dependents, type of employment, income, living conditions, government assistance and health. The results show that poverty in Bangka Belitung is more dominant in rural areas than urban areas. Low education levels and limited access to health services are the main causes of poverty in this area. In addition, the community's dependence on the fluctuating mining sector also affects the economic stability of households. This study also found significant income inequality between low- and highincome groups. Based on these findings, efforts to improve access to education and health, as well as economic sector diversification to reduce unemployment are recommended. More inclusive policies are needed to sustainably address poverty in the region.

The Effect of HDI, Population Density, Poverty, and Income Inequality on Criminality in DKI Jakarta Province

May Putriana Margaretha Br. Sitanggang — 2024-12-03

The purpose of this study is to examine how the human development index, population density, poverty rate, and income inequality affect the crime rate in DKI Jakarta Province from 2014 to 2022. The data used in this study came from the Central Bureau of Statistics (BPS). The method used is panel data regression with the Common Effect Model (CEM) which is the best model. The results showed that the level of human development, population, and poverty had a positive and significant impact on the crime rate in DKI Jakarta Province from 2014 to 2022. Meanwhile, income inequality has a positive but insignificant effect on the crime rate. Together, the human development index (HDI), population density, poverty rate, and income inequality affect the crime rate in DKI Jakarta Province from 2014 to 2022.

Islamic Economic Principles: A Critical Review of Capitalism and a Vision for Justice

Muhammad Ifan Fadillah — 2024-12-04

This article addresses the paradigmatic tension between capitalism and socialism in the quest for economic and social justice, with a specific focus on critiquing financial capitalism from an Islamic perspective. Using a literature review methodology, this study explores the theoretical foundations of these paradigms and highlights Islam’s distinct approach. The findings reveal that Islam critiques the financial theories underpinning capitalism, particularly its emphasis on the unrestricted pursuit of profit, accumulation of capital, and reliance on mechanisms like interest (riba) and speculative activities (gharar) that exacerbate economic inequality and social injustice. Islam does not align with the profit-driven individualism of capitalism or the state-centric control of socialism. Instead, it presents a transformative paradigm rooted in Islamic theology, advocating principles such as zakāt to ensure equitable wealth distribution, the prohibition of riba to prevent exploitative financial practices, and the prioritization of shared welfare over material accumulation. This paradigm, referred to as Transformative Islam, critiques the structural inequities of financial capitalism while emphasizing the moral imperative for justice, communal well-being, and sustainable economic systems. By integrating theological principles with practical methodologies, Transformative Islam offers a comprehensive and just alternative to exploitative financial systems.

Strategies to Improve Sustainable Competitive Advantage in the Halal Industry Through Knowledge Sharing: HR Perspective

Taufiq Rahmat — 2024-12-04

The halal industry in Indonesia faces significant challenges in establishing a sustainable competitive advantage (SCA) in an increasingly competitive global market. One key factor that could support this advantage is the adoption of Green Human Resource Management (GHRM) practices and the promotion of green knowledge sharing. This study investigates the relationship between GHRM practices, green knowledge sharing, and the achievement of SCA within the Indonesian halal industry. Employing a systematic literature review (SLR) methodology, the study utilizes the Resource-Based View (RBV) theory to analyze relevant literature. The search was conducted using Scopus and Google Scholar databases, focusing on GHRM, knowledge sharing, and competitive advantage. The findings indicate that GHRM positively influences SCA, with green knowledge sharing acting as both a mediator and moderator that strengthens this effect. Additionally, organizational citizenship behavior (OCB), driven by green leadership, further contributes to the achievement of SCA. This research offers theoretical insights into the application of RBV within the halal industry and underscores the significance of green knowledge sharing and OCB in fostering sustainable competitive advantage. The practical implication of these findings highlights the importance of implementing effective GHRM practices and cultivating a green knowledge-sharing culture to enhance sustainability in the halal sector. The study's limitation lies in its reliance on existing literature, without empirical analysis in the field.

Strategies to Improve the Performance of Micro, Small, and Medium Enterprises Damariz Snack and Catering Magelang City

Dinda Safitri — 2024-12-05

This article is motivated by the phenomenon of a number of MSMEs that ignore the management system in building strategies so that they face various problems and have less than optimal performance. This study aims to provide strategic solutions to improve the performance of MSME Damariz through an in-depth analysis of internal and external factors that affect their operations. The main focus is to develop strategies that can be implemented practically to face existing challenges and take advantage of available opportunities. In this context, research not only functions as an evaluation tool, but also as a strategic guide for better decision making. This study uses a qualitative descriptive approach, which is based on primary and secondary data collection. Primary data was collected through in-depth interviews and direct observations with MSME owners to get a real picture of operational conditions and directly understand the problems in MSMEs directly. Secondary data was obtained from scientific journals and related books as references to build a strong theoretical foundation. The findings of this study indicate that MSME Damariz has unexplored opportunities with the aim of improving performance from identifying potential and providing strategic recommendations. SWOT analysis is used as an analytical tool in this study using the IFE, EFE, and IE matrices. As a supporter of this research, the IE matrix table is depicted in cell V, where horizontal integration occurs, which means that there is a need to improve strategies in supporting Damariz MSMEs.

What Factors Affecting Auditors’ Fraud Tendency Perception? Fraud Pentagon Theory Perspective

Fakhmi Zakaria — 2024-12-12

This research aims to analyze the influence of the pentagon fraud theory, which consists of pressure, opportunity, rationalization, competence, and arrogance, on auditors' perceptions of fraud tendencies. The sample for this research is 153 auditors who work at the Regional Inspectorate of Central Java Province. This type of research is quantitative research. The data analysis technique uses Partial Least Square (PLS). Data was processed using SmartPLS software version 3.29. The results of this research are that pressure, opportunity and rationalization do not have a significant effect on the auditor's perception of fraud tendencies, while competence and arrogance have a significant effect on the auditor's perception of fraud tendencies.